🔒 Data & Privacy
he77 Privacy Policy
Your privacy matters to he77. This policy explains exactly what personal data we collect, why we collect it, how we protect it, and your rights as a player in Bangladesh.
1Introduction and Scope
This Privacy Policy ("Policy") is issued by he77 ("we", "us", "our") and applies to all players, visitors, and users ("you", "your") of the he77 online casino and sports betting platform at https://he77.vip. It describes how we collect, use, store, share, and protect your personal data, and explains the rights you hold in relation to that data. By registering an account or using any part of the he77 platform, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein.
he77 is committed to protecting the privacy and security of every player's personal data. We process personal data only when there is a lawful basis for doing so, and we apply appropriate technical and organisational safeguards at all times. This Policy is reviewed periodically and updated when our practices change. The effective date at the top of this document reflects when the current version took effect.
2Data We Collect
he77 collects personal data from you in the following categories. We collect only what is necessary for the purposes described in this Policy:
- Registration data: full name, date of birth, email address, mobile phone number, and account username provided when you create your he77 account.
- Identity verification data: copies of government-issued identification documents (e.g. National ID, passport) and proof of address, where required for KYC compliance.
- Transaction data: details of all deposits, withdrawals, and wagers placed on the platform, including the amount, date, time, and payment method used (e.g. bKash, Nagad, Rocket, Upay).
- Technical data: IP address, browser type, device type and operating system, session timestamps, and pages visited on he77.vip, collected automatically when you use the platform.
- Communications data: records of your communications with he77 customer support, including live chat transcripts, emails, and any attachments you submit.
- Responsible gaming data: any deposit limits, self-exclusion preferences, or cooling-off periods you set via your account, and any related communications with our responsible gaming team.
3How We Use Your Data
he77 uses your personal data only for the following lawful purposes. We do not use your data for any purpose that is incompatible with what is described below:
- Account creation and management: to register your account, verify your identity, maintain your account in good standing, and process your login sessions.
- Transaction processing: to process your deposits and withdrawals via bKash, Nagad, Rocket and Upay, and to maintain accurate records of all financial transactions on your account.
- Legal and compliance obligations: to perform KYC verification, comply with anti-money laundering (AML) requirements, respond to lawful requests from regulatory or law enforcement authorities in Bangladesh, and maintain records as required by applicable law.
- Platform security and fraud prevention: to monitor for suspicious activity, prevent unauthorised access, detect and investigate fraud or cheating, and protect the integrity of the platform for all players.
- Customer support: to respond to your queries, resolve disputes, process responsible gaming requests such as self-exclusion, and improve the quality of our support service.
4Data Sharing and Disclosure
he77 does not sell your personal data. We share your data with third parties only in the following limited and necessary circumstances:
- Payment processors: we share the minimum transaction data necessary with bKash, Nagad, Rocket, and Upay to process your deposits and withdrawals. These providers have their own privacy policies governing their handling of your data.
- Game and technology providers: licensed game studios (such as Pragmatic Play, Evolution Gaming, Spribe, Ezugi) may receive session data required to deliver their games. This data is governed by strict data processing agreements.
- Legal authorities: where required by applicable law in Bangladesh, or in response to a valid court order, subpoena, or regulatory request, we may disclose relevant personal data to competent authorities.
- Business transfers: in the event of a merger, acquisition, or sale of all or part of he77's business, player data may be transferred as part of that transaction. We will notify affected players before such a transfer takes place.
5Data Security
he77 applies industry-standard technical and organisational security measures to protect your personal data from unauthorised access, loss, alteration, or disclosure. These measures include:
- SSL (TLS) encryption on all data transmitted between your device and he77's servers. Every login, deposit, withdrawal, and support interaction is encrypted in transit.
- Access controls limiting which he77 staff members can access personal data, with access granted strictly on a need-to-know basis for job functions that require it.
- OTP (one-time password) verification required for sensitive account actions including withdrawals and password changes.
- Regular internal security reviews and monitoring of platform systems for unusual activity patterns that may indicate a breach or attack.
In the event of a personal data breach that is likely to result in risk to your rights and freedoms, he77 will notify affected players without undue delay and will take immediate steps to contain and remediate the breach.
6Cookies and Tracking Technologies
he77 uses cookies and similar tracking technologies on he77.vip to ensure the platform functions correctly and to understand how players interact with the site. The following types of cookies are used:
- Essential cookies: required for the platform to function, including session management (keeping you logged in), security tokens, and language preference storage. These cannot be disabled without breaking core functionality.
- Analytics cookies: used to collect anonymised data about how pages are used (e.g. page visit counts, session duration, navigation paths) to help us improve the platform experience.
- Functional cookies: used to remember your preferences such as display settings and responsible gaming limits, to personalise your experience without requiring you to reset preferences on each visit.
- No advertising or tracking cookies from third-party advertising networks are used on he77.vip. We do not allow social media pixels or cross-site tracking technologies that build advertising profiles.
7Data Retention
he77 retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by applicable law. The following retention guidelines apply:
- Active account data: retained for the lifetime of your account and for a period of five (5) years after account closure, to satisfy legal and regulatory obligations.
- Transaction records: retained for a minimum of five (5) years from the date of each transaction to comply with AML record-keeping requirements.
- Customer support records: retained for three (3) years from the date of the support interaction, to allow for follow-up and dispute resolution.
- Responsible gaming records: retained for five (5) years from the date of a self-exclusion or other responsible gaming action, to prevent re-registration during an exclusion period.
- Marketing communications: retained until you opt out of receiving such communications, after which your opt-out preference is recorded and retained permanently to prevent future unsolicited contact.
8Your Data Rights
As a player using the he77 platform, you hold the following rights in relation to your personal data. To exercise any of these rights, contact our support team at [email protected]:
- Right of access: you may request a copy of the personal data he77 holds about you, together with information about how it is being used.
- Right of rectification: if any personal data we hold about you is inaccurate or incomplete, you may request that it be corrected or completed.
- Right of erasure: you may request that he77 delete your personal data where it is no longer necessary for the purpose for which it was collected, subject to our legal retention obligations.
- Right to restrict processing: you may request that he77 restrict the processing of your personal data in certain circumstances, for example where you contest the accuracy of the data or object to its use.
9Children's Privacy
he77 is strictly an adult platform. The platform is intended exclusively for individuals aged 21 years and above. he77 does not knowingly collect, process, or store personal data from any person under the age of 21. The following safeguards are in place:
- Age verification is required at registration. Players must confirm they are aged 21 or over before completing account setup.
- Documentary proof of age (e.g. National ID or passport) may be requested during KYC verification for any account.
- If he77 discovers or is notified that personal data has been collected from a person under 21, that data will be deleted immediately and the associated account will be permanently closed.
- Parents or guardians who believe a minor has registered on he77 are encouraged to contact [email protected] immediately so that we can investigate and take appropriate action without delay.
- Responsible gaming data for self-excluded players under 21, once identified, is retained solely for the purpose of preventing re-registration — it is not used for any other purpose.
10Third-Party Links
The he77 platform may contain links or references to third-party websites, including game studio portals and payment provider platforms. These third-party sites operate independently of he77 and have their own privacy policies. he77 has no control over the content, privacy practices, or data processing activities of any third-party site and accepts no responsibility or liability for them.
We encourage you to review the privacy policy of any third-party site you visit before providing any personal data to that site. The inclusion of any link on the he77 platform does not constitute an endorsement of the linked site or its privacy practices by he77.
11Changes to This Policy and Contact
he77 may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or platform features. When we make material changes, we will update the effective date at the top of this document. Where required, we will provide advance notice of significant changes via email or a prominent notice on the he77 platform. Your continued use of the platform following any update constitutes your acceptance of the revised Policy.
The most current version of this Privacy Policy is always available at he77.vip/privacy-policy. If you have any questions about this Policy, want to exercise any of your data rights, or wish to raise a concern about how he77 handles your personal data, please contact our data team directly at [email protected]. We are committed to responding to all privacy enquiries promptly and transparently.